Royale Union Saint-Gilloise is working on a new image amid the title chase in the Jupiler Pro League. The club from Sint-Gillis wants to strengthen its brand identity.

What is the goal of the rebranding?

The goal is to make the club more recognizable to fans and to create a strong identity.

How is the club going about it?

The club is working with an external agency to develop a new visual identity.

What does this mean for the future?

The new image is expected to help the club become more attractive to sponsors and fans.

DateEvent
2024New image is launched